BFA in New Media
Program Description

The BFA in New Media at IUSB combines art, design, and communications skills with the mastery of cutting-edge digital and computer technologies. In today’s rapidly changing world of new media, traditional divisions between content development, production, and distribution have largely disappeared, creating exciting new career opportunities in communication, business, education, and the arts. Today’s employers actively seek new media practitioners who are able to participate in every phase of project development, from conception and planning through design, programming, production, and distribution.

At IUSB, New Media majors have the opportunity to prepare for a wide variety of future-oriented careers. These include digital graphic design, website design, animation, digital video, interactive and distance education, interactive medical, nursing, and patient education, digital audio production, electronic and computer music, new media art, interactive product demonstration and training, and other business applications in design, marketing, sales, and advertising.

The design and technical expertise utilized by new media producers requires a thorough preparation in a number of interdisciplinary studies. IUSB’s degree offers a solid grounding in 2D graphic design, video and motion media, basic interactive multimedia and web design, animation, and music/audio production. In addition to this core curriculum, students select one of three concentrations in music/audio, graphic design, or motion media to focus and fine tune their skills.

Students also choose a minor to provide additional knowledge and abilities in a subject complementing their preparation in New Media. Possible areas of study include the fine arts, music, communication, business, the sciences, psychology, sociology, anthropology, languages…IUSB offers a wide variety of choices. Students may also choose to pursue the New Media major with a cognate in Informatics instead of the traditional minor, a program of study that prepares students for careers combining design, production and research capabilities in career areas related to information and computer science.